Client
Rockport
My Role
- Directed the creative vision for video and photography, showing how the collection fits into an active, modern lifestyle
- Chose the set location as the Walt Disney Concert Hall for its beautiful architecture and multitude of sleek environments
- Supervised the design and rollout of e-commerce and paid social assets to amplify the campaign's reach
Creative Direction
Amanda Jones
Videographer
Robert Liberatore
Photographers
Jeff Allen (On-Figure)
Launch
Spring 2025
Campaign Video
I directed the campaign’s hero video to blend product technical innovation and lifestyle storytelling, while showcasing how the collection fits into an active, modern lifestyle.
Editorial Campaign Stills
Rockport x Reebok DMX Technology 2025
New dressed-up loafers launched in the Rockport x Reebok DMX spring collection. To amplify that these dressier styles still have the sport like feel and air-flow technology that the original collection of sneakers does, we took the the concept to the court.