Client
Hunter

My Role
I led the creative direction for a bold, youthful campaign introducing Hunter’s “Back to School” collection for kids and adults. Dynamic wide angles, exaggerated posing, campus ready props, and varsity environment—backpacks, notebooks, four square balls, jump ropes, and sidewalk chalk—brought the school vision to life. I supervised the design and rollout of e-commerce and paid social assets to amplify the campaign's reach.

Creative Direction
Amanda Jones

Photographer
Jeff Allen

Videographer
Matt Kilefner

Wardrobe Stylist
Jamie Frankel

Prop Stylist
Rachel Stickley

Launch
Fall 2025